WHY WE INVESTED
According to a 2010 study by the Overseas Vote Foundation, until the passage of the Uniformed Overseas Citizens Absentee Voting Act of 1986, military voting rates were a fraction of civilian voting rates. Now, military voters generally vote at a rate equal to or higher than their civilian counterparts. However, that same study indicates absentee voting rates vary significantly from state to state due to widely disparate absentee voting rules. Military voters living outside their home state may not have ready access to information about many of the important issues affecting military families.
The Military Officers Association of America’s Military Family Initiative (MFI) highlights and brings attention to current absentee voting information for the purpose of educating this military families on the voting process and their rights. The MOAA Military Family Initiative’s Military Voter Education Project (MVEP) will engage currently-serving military families, especially military spouses, on the importance of knowing the absentee process. MOAA will design and implement a strategic, global marketing initiative targeting this demographic across MOAA media channels. The campaign will point to resources that enable military members and their eligible family members to register to vote and access other important information.