WHY WE INVESTED
Before the passage of the Uniformed Overseas Citizens Absentee Voting Act of 1986, military voting rates were a fraction of civilian voting rates. Now, military voters generally vote at a rate equal to or higher than their civilian counterparts. However, absentee ballot return rates rates vary significantly from state to state due to widely disparate rules and deadlines. Military voters living outside their home state may not have ready access to clear, timely, information about many of the important issues affecting military families.
MMFI highlights and brings attention to current absentee voting information for the purpose of educating this military families on the voting process and their rights. MMFI’s Military Voter Education Project (MVEP) will engage currently-serving military families, especially military spouses, on the importance of knowing the absentee process. MMFI will design and implement a strategic, global marketing initiative targeting this demographic across MMFI media channels. The campaign will enable military members and their eligible family members to access important information related to voting.
