WHY WE INVESTED
As consumer trust in media is challenged in today’s political climate, many news organizations are recognizing the value of community engagement and community-driven journalism. WDET recognizes building an engaged news organization is a long-game strategy that requires investments in talent, training, processes, and technology. They aim to explore ways to institutionalize engagement practices to reimagine the role of radio in local media.
WDET will seek to integrate revenue driven activities into journalism projects by utilizing practices to design, implement, and test strategies that generate diversified forms of community support. This project will demonstrate how engagement principles can be applied to deepen relationships with community members and share the effect of these methods to advance conversation among other public and local nonprofit news organization.
HOW TO GET INVOLVED
1. On Twitter, follow @WDET.
2. Sign up for their newsletters to follow their latest updates here.
3. Like them on Facebook here.