Democracy Fund

The Democracy Fund invests in organizations working to ensure that our political system is able to withstand new challenges and deliver on its promise to the American people.

Democracy Fund

WDET Engagement and Contribution Pipeline

WDET, a NPR affiliated public radio station from Detroit, Michigan, serves an engaged and diverse audience through trusted local news, inclusive conversations, and cultural experiences that empower the community to move forward.

WHY WE INVESTED

As consumer trust in media is challenged in today’s political climate, many news organizations are recognizing the value of community engagement and community-driven journalism. WDET recognizes building an engaged news organization is a long-game strategy that requires investments in talent, training, processes, and technology. They aim to explore ways to institutionalize engagement practices to reimagine the role of radio in local media.

WDET will seek to integrate revenue driven activities into journalism projects by utilizing practices to design, implement, and test strategies that generate diversified forms of community support. This project will demonstrate how engagement principles can be applied to deepen relationships with community members and share the effect of these methods to advance conversation among other public and local nonprofit news organization.

HOW TO GET INVOLVED

1. On Twitter, follow @WDET.

2. Sign up for their newsletters to follow their latest updates here.

3. Like them on Facebook here.

Total Commitment

2017: Up to $100,000 over one year.

    Reports

    Media